Gusto Graphic Tees | Austin Texas Tees. Bold Designs.

Started with a dream. Built with love. Made in Texas.

After Kelli lost her dad, he came to her in a dream — and kept repeating the same words: "Go for the Gusto, Kelli." She woke up, quit her design job, picked up a squeegee and never looked back. Her wife Amy joined her full-time in 2023, and now they build this dream together every day in Liberty Hill, Texas. When you wear Gusto, you're wearing that.

Meet the Makers

Featured in Bold Journey - Read Kelli’s story about building Gusto, screen printing in-house, and going for the Gusto.

Read the Interview

New Austin Hats

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Front view of Carry-On Austin structured cotton twill hat with black brim and vintage-style patch detail

Front view of model wearing Carry-On Austin structured cotton twill hat with black brim and vintage-style patch detail

Carry-On Austin Richardson Hat

$ 36.00

Area 512 Richardson 112 black and light grey trucker hat featuring a UFO longhorn patch with embroidered-look detail, breathable mesh back, and adjustable snapback closure.

Person wearing the Area 512 trucker hat outdoors in natural light, showing the UFO longhorn patch on a black and light grey Richardson snapback cap.

Area 512 Richardson Hat

$ 36.00

ATX Bass Hat featuring uv printed embroidered style largemouth bass patch on vintage washed cotton cap

Person wearing ATX Bass Hat outdoors near a Texas lake

ATX Bass Comfort Colors Hat

$ 36.00

ATX Perch five-panel Austin hat with cream crown and black brim featuring UV printed grackle patch

Detailed close-up of UV printed grackle patch on structured five-panel cotton twill cap

ATX Perch Richardson Hat

$ 36.00

BEST SELLERS

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Beats Austin Grackle graphic t-shirt featuring a headphone-wearing grackle on a Comfort Colors 1717 heavyweight garment-dyed tee inspired by Austin music culture

Man wearing Beats Austin Grackle graphic t-shirt featuring a headphone-wearing grackle on a Comfort Colors 1717 heavyweight garment-dyed tee inspired by Austin music culture

Beats Austin Grackle Tee | Austin Music Shirt

from $ 34.00

Groovy Austin tie-dye t-shirt in Desert Rose featuring a distressed navy Austin peace sign graphic on a pink, cream, and soft yellow Colortone tie-dye unisex tee.

Woman wearing the Groovy Austin Desert Rose tie-dye t-shirt featuring a retro Austin peace sign graphic during a sunny day in Austin, Texas.

Groovy Austin Tie-Dye T-Shirt | Retro Austin Graphic Tee

from $ 36.00

Royal Squawk Austin T-Shirt - Comfort Colors 1717 | Austin Grackle Graphic Tee

Man in a cowboy hat and sunglasses standing by a river with people in colorful rafts in the background.

Royal Squawk Grackle Tee | Austin Graphic Shirt

from $ 34.00

Front view of a terracotta Comfort Colors 1717 Carry-On Austin t-shirt laid flat on a neutral background. Features a black front-only graphic of a sticker-covered guitar case with Austin-inspired artwork and a grackle perched on top.

Woman relaxing lakeside in a terracotta Carry-On Austin graphic tee, featuring a front-only guitar case design with Austin-inspired artwork and a grackle. Warm golden light and relaxed Austin summer vibe.

Carry-On Austin Tee | Austin Music Shirt

from $ 34.00

Customer Testimonials

★★★★★
Awesome Sticker
What an awesome sticker to add to our collection. From the quality of the sticker, to receiving it so quickly. We are very pleased.

Melissa O.
Dallas, TX

★★★★★
The BEST
I LOVE Gusto Graphics -They have the BEST designs and quality!! Thanks for all the awesome Tees!

Callid J.
Austin, TX

★★★★★
Addicted.
First I bought the Dolly tee (plus the Willie/Austin one as a gift.) Tee- shirt perfection: super soft and comfy, awesome graphics.

Beth C.
Austin, TX

★★★★★
LOVE!
This was my first order and I LOVE this shirt! Not only do I love the design, but the T-shirt is actually soft and of good quality! And on top of all that, the package arrives seemingly instantaneous! Faster than any online order I’ve ever done.

Mary B.
Georgetown, TX

★★★★★
Best sticker ever!
This sticker makes me so happy. First of all, the graphic design behind creating this is outstanding!

Michele F.
Houston, TX

★★★★★
Love these shirts!
Great quality, super soft, and always creative graphics.

Leon G.
Austin, TX

Find us in these Austin shops

Carry Gusto in Your Shop

Texas-inspired products your customers will actually want to wear.

Gusto Graphic Tees partners with boutiques, gift shops, and retailers across Texas with in-house designed apparel and accessories inspired by Austin, Georgetown, and the Texas Hill Country.

Trusted by boutiques, gift shops & airport retail across Texas

✓ Low wholesale minimums
✓ Fast turnaround
✓ Best-selling Austin & Georgetown designs
✓ Women-owned Texas business

Designed, printed, and packed in Liberty Hill, Texas.

Low minimums • Fast turnaround • Texas made

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