Original Texas-inspired apparel, designed and printed in-house.

Go for the Gusto

We’re a woman-owned design and print studio based in Central Texas, creating bold, local-inspired graphics that feel right at home anywhere from South Congress to small-town squares.

How It Started

Gusto Graphic Tees started in 2016 with a simple idea - create designs that actually feel like Texas.

Not the overly polished, mass-produced kind. The real kind. The kind with a little grit, a little humor, and a whole lot of personality.

For Kelli, it all clicked after a moment she couldn’t ignore. A dream where her dad told her one thing loud and clear - go for the gusto.

Not long after, a large order came in that changed everything. What started as freelance design work quickly turned into something bigger. A brand. A print shop. A business.

Since then, Gusto has grown into a two-woman studio (Kelli + Amy), designing, printing, and shipping products that connect with both locals and visitors alike.

Woman sitting outdoors at a table with a grackle watching her, wearing an Austin Texas graphic tee with grackle and bold ATX text

What You’ll Find Here

We design collections inspired by the places and culture that make Texas what it is.

You’ll find:

  • Grackles with attitude
  • Armadillos doing their thing
  • Austin icons and skyline favorites
  • Western grit with a modern edge
  • Bright, bold seasonal collections

Every piece is created to feel wearable, giftable, and just a little different from what you’ll find anywhere else.

Designed & Printed in Texas

How It’s Made

Everything we create starts in our studio.

We design in-house, print in-house, and handle production ourselves so we can keep quality high and details dialed in.

Most orders are printed as they come in, which means your piece is made just for you - not pulled from a dusty shelf somewhere.

That hands-on approach is what keeps our colors bold, our prints soft, and our standards high.

Stack of folded t-shirts with 'TEXAS' design on a wooden surface

Why Customers Come Back

  • Original designs you won’t see everywhere
  • Strong local + tourist appeal
  • Quality garments that hold up over time
  • Small business, real people behind it
  • Easy to gift, easy to wear

For Retailers

We partner with boutiques, gift shops, and visitor centers across Texas.

Our designs are proven sellers with strong margins and easy reorders, making them a great fit for stores looking for locally-inspired products that move.

👉 [Shop Wholesale]

T-shirt with crow design, hat, and 'Texas' stickers on a wooden surface
Model wearing Armadillo Texas t-shirt – soft cotton tee with fun graphic of Texas armadillo design

From Our Studio to You

At the end of the day, we’re just two people who love what we do - creating designs that feel like home, wherever you are.

Whether you’re picking up something for yourself or grabbing a gift for someone else, we’re really glad you’re here.

— Kelli & Amy

Looking for something with a little more grit?

Check out our sister brand, Lost Draw Provisions — a collection of heavyweight tees and goods inspired by river towns, back roads, and worn-in Texas landscapes.

👉 Shop Lost Draw Provisions