OUR BRANDS
Built in the Same Studio. Made for Different Stories.
Everything we create starts in the same Central Texas studio - but not everything we make is meant to feel the same.
Some designs are bold, playful, and rooted in city life.
Others are heavier, quieter, and pulled from back roads and riverbanks.
That’s where our two brands come in.
GUSTO GRAPHIC TEES
It’s inspired by the places, people, and personality that make Texas feel like home - especially Austin. Think grackles with attitude, armadillos, skyline moments, and designs that locals recognize instantly.
Everything is designed and printed in-house, with a focus on pieces that are easy to wear, easy to gift, and hard to find anywhere else.
Lost Draw Provisions
This is where the grit lives - vintage washes, oversized fits, and graphics inspired by river towns, worn-in landscapes, and the kind of places you don’t rush through.
It’s a little quieter. A little tougher. Designed to feel like something you’ve owned for years from the very first wear.
Why Two Brands?
Because not everything fits in one lane.
Some days call for something bold and graphic.
Other days feel better in something broken-in and understated.
Instead of trying to force everything into one identity, we built two - each with its own point of view, but both made with the same hands, in the same space.
One Studio. Two Directions. Same Standard.
No matter which brand you land on, the process stays the same.
Designed here.
Printed here.
Packed here.
Small-batch production. Hands-on from start to finish. No shortcuts.
From Our Studio to You
At the end of the day, this isn’t about building more products. It’s about building things that feel right when you wear them.
Whether you lean Gusto or Lost Draw, you’re getting something made with intention.
— Kelli & Amy