Kelli Holtman
I’m an apparel and merchandise graphic designer with 20+ years of professional design experience and more than a decade creating original apparel, merchandise and production-ready artwork. My work spans illustration, typography, repeat patterns, colorways, branding and apparel graphics, with hands-on experience taking designs from initial concept through production.
Below is a selection of apparel and merchandise work across outdoor lifestyle, retail, festival and custom branded collections.
Lost Draw Provisions | Outdoor Lifestyle Collection
Outdoor Lifestyle Collection
ROLE:
Creative Direction • Apparel Design • Illustration • Product Development
Developed the visual direction and original apparel collections for Lost Draw Provisions, an outdoor lifestyle brand inspired by fishing, western culture and the outdoors. Projects include concept development, illustration, typography, garment color selection, print placement and production-ready artwork.
Austin City Limits | Festival Merchandise
Retail + Festival Merchandise
ROLE:
Apparel Design • Illustration • Screen Print Production
Collaborated on festival-exclusive apparel graphics and produced finished merchandise for Austin City Limits, including multi-location designs featuring pocket, sleeve and back prints. Projects were developed from artwork and production preparation through screen printing and finished product.
Outdoor Apparel Graphics
Outdoor Apparel Graphics
ROLE:
Apparel Design • Illustration • Concept Development
Original apparel graphics exploring fishing, wildlife, western and outdoor culture. Each concept was developed with the finished garment in mind, balancing illustration, typography, garment color, print placement and production requirements.
Spider Mountain Bike Park
Hats + Patches + Accessories
Production + Print Expertise
Design Capabilities
Apparel Graphic Design • Merchandise Design • Illustration • Typography • Repeat Pattern Design • Colorways • T-Shirt & Hat Design • Branding • Screen Printing • Color Separations • Print Placement • Production-Ready Artwork